Biba Apparels is an Indian fashion brand founded by Meena Bindra in 1988 from her home in New Delhi, India. Biba is considered as one the best ethical fashion brand in India. It has more than 150 brand outlets and 225 multi-brand outlets Biba recorded sales of INR 600 crore in 2014-15.
n 1982, Meena Bindra started the company from her home in New Delhi. She took 8000 rupees loan to start a small business. It was her passion in designing clothes which allow starting a small business. After years in Biba business, Meena Bindra allowed her two sons to help her to managed business of Biba. The name of elder son is Sanjay Bindra and younger son is Siddharth Bindra. In 2010, Sanjay Bindra left Biba and started his own business Seven East which is also an Apparel Business like Biba.
Biba opened its first standalone store in Mumbai in 2004. Kishore Biyani’s Future Group acquired 6.5% stake in Biba in 2007 . Future group divested from Biba Apparels in 2013. In 2014, Biba Apparels acquired a minority stake in designer label Anju Modi.
Biba, in October 2014, launched its own e-commerce portal biba.in, to leverage the country’s fast growing e-commerce space. In order to tap the value segment market and the youth segment of tier 2 and 3 cities, a new line of Indian wear under brand Rangriti was launched by Biba in 2014.
BIBA has always been known for fashionable ethnic wear for women at affordable prices. Kurtas and kurtis are an important part of every Indian woman’s wardrobe. You are sure to be spoiled for choices when you see BIBA’s diverse range of Salwar Kurtas, Churidar Kurtas, Anarkali Suits, Kurta with Lehenga, and striking dupattas in myriad colours.